Media Council Launches Industrial Placement Programme For Journalism Students

The Media Council of Kenya has Thursday 16, September 2021 launched the Industrial Placement Programme for journalism students in Kenya.

During the launch, Media Council CEO David Omwoyo said many young people in Kenya are unable to access internships to enable them gain industry experience. “We have a major internship crisis in this country and this calls for concerted efforts by all stakeholders”.

The CEO welcomed media houses to take up the journalism students adding that the Council will facilitate their placements. “It is not fair for a student to pay school fees and then being asked to pay for an internship to gain industry experience”.

He said many young people in Kenya are unable to access internships to enable them gain industry experience.

“We have a major internship crisis in this country and this calls for concerted efforts by all stakeholders”.

“Industrial placement of journalism graduates will expose them to experience and enabling them to perform better in the real media work while some can even start their own media enterprises,” said Omwoyo.

While echoing the Industrial Placement Programme, MCK Director for Media Training and Development Victor Bwire called for measures to address the rife internship crisis in Kenya.

“We must unclog this capacity development challenge where students complete their course work but are unable to graduate due to lack of internship. We will create linkages between industry and academy to allow industries and academy to adapt competency–based training,“ said Bwire

MCK Council member Roselyn Obala on her part affirmed the Council’s commitment to promote and enhance ethical and professional standards amongst journalists and media enterprises in Kenya through development of training standards to build their capacity.

Present during the function was the ICT, Innovation and Youth Affairs Cabinet Secretary Joe Mucheru who said media performance remains under constant scrutiny over the professional conduct of its personnel and the burden of expectation placed on the industry because of its central role in society.

The CS urged journalists urged journalists to remain impartial in their operations.

“the media is a key pillar that should hold others accountable, not because you have an agenda you are trying to achieve, but because you have a higher calling to be the voice of the people” said the CS

The CS acknowledged the media as a key pillar that should hold others accountable, “not because you have an agenda you are trying to achieve, but because you
have a higher calling to be the voice of the people”

In conclusion the CS noted that the media have the power and a huge responsibility to the populace to not only keep them informed and entertained but to also shape political discourse and guide them in making the right socio-economic and political decisions.

View Full video of Media Stakeholders Breakfast Meeting